What is an introvert? A lot has been written about this topic over the years, though many people mistake being an introvert as shyness. In spite of being quite outgoing, I am an introvert — a concept that was a bit perplexing prior to deeper understanding of introversion. Although I enjoy my work, the back-to-back demands of consulting, meetings and conference calls result in socialization burnout.
Here are conversation highlights from the interview
Tracy made a career around establishing not only more effective, but genuine communication. In spite of being quite outgoing, she identifies as an introvert. She made the decision to start her own consulting firm and make the best out of her introverted qualities. She began to notice that many people who were involved with similar work were introverts as well.
It’s important to properly communicate the mission and goals behind your business. Clear communication is not only a necessity when it comes to potential customers and partners, but also quite useful for rallying employees and fostering a meaningful company culture. Tracy introduces the concept of storytelling as a means of helping people to make connections with your business. Ever-shrinking attention spans mean that it is more important with every passing year to establish a meaningful, emotional connection with others. There are several key components ranging from storytelling and active listening to crafting a call-to-action that encourages input. It is of the utmost importance that people feel that you, and your brand by extension, are trustworthy. Tracy offers her best advice on establishing trust and explains why it plays to introvert strengths.
Key Conversation Points
- Finding your personal/professional balance
- Becoming a better communicator
- Articulating your personal passions
- Communicating your business mission effectively
- Establishing a communication strategy
- Anticipating and meeting client needs
- Exploring the call to action
- “Knowing” and “doing”
- Understanding the role of storytelling
Click here to hear the full podcast.