Functional experts are often promoted into bigger and bigger roles without preparation for the adjustments they need to make to truly lead. Essential to bridging the gap from technician to leader is building and sharing a vision that stirs employees’ passion and creativity.

Top leaders align their vision around the organization’s strategy. They:

  • Develop a story that engages employees in the organization’s strategy, inspiring and motivating their teams and employees to action.
  • Improve relationships with boards, shareholders, partners, their team and critical stakeholders by providing a vision that’s simple, clear and memorable.
  • Simplify the link from their vision and the organization’s strategy to the impact on customers, clients or products.

Bridge that gap from functional expert to visionary leader and succeed in your new role. For more information on storytelling or employee engagement, email me at